Archived Meeting

The Original Micro-Chip®:
What's Been Cookin' at Madhouse Munchies

Main Speaker

Madhouse Munchies, Inc. W. Bradley Hall Madhouse Munchies, Inc. was founded in 1996 when Jim Ehlen started frying small batches of hand-sliced potatoes in a borrowed cooker. From kitchen to regional brand, Madhouse has since made considerable progress in entering the national market with its premium quality, all natural kettle cooked potato chips. President Brad Hall will discuss the history of Madhouse Munchies, building brand equity on the grass roots level, drivers behind food service acceptance and what the company is cookin' up for 2005 and beyond. www.madhousemunchies.com

The National Center located at Norwich University, a non-profit LLC, serves a national public interest through the study of terrorism & cyber-crime and the development of related educational and training programs.

The Center conducts rapid research, development and deployment of needed technologies as well as addresses related policy, information management and technology issues to enhance a national capability for preparedness and response.

This year, the Center has awarded over $5M in contracts to Vermont companies or those moving to Vermont. It is currently looking for more companies to work with, which want to develop related technologies.